Birchwood Chicken Delight Ad

While under a five-month contract with Chicken Delight International, we partnered with Birchwood Hyundai to add augmented reality to one of their newspaper ads.

When people viewed the half-page ad with the free Layar app for iPhone or Android, the vehicles jumped off the page and floated over the ad.

Clicking on a vehicle would take viewers to a web page about that specific model where they could look up the vehicle stats, book a test drive, call a dealership, pull up directions, and other tasks.

Birchwood-Hyundai ad
Birchwood-Hyundai ad

Birchwood-Hyundai ad with Layar
Birchwood-Hyundai ad after being scanned with Layar Logo